After more than 25 years in the live events industry, I've been fortunate enough to be a part of countless pitches and Tenders. I've seen projects won because the creative idea was simply extraordinary. The room changed the moment the concept was revealed. The client could immediately picture the impact, the audience reaction, and the headlines it might create. Those moments are exciting, and they're often the reason many of us fell in love with this industry in the first pla